50+ Internet Usage Statistics & Research
The following is a compilation of Internet Usage Statistics and Research for the Active Adult and Retirement Market Worldwide. As this demographic market begins to increase dramatically over the next 10 years, so intern does their comfort and usage of one of the fastest growing , most powerful and cost effective marketing mediums available today, the INTERNET!
The AARP- “A Profile of Older Americans 1999”
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Senior Citizens are the fastest growing age segment of the Internet Community.
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The age group with highest concentration of online buyers is the 50-64 segment,
at 27%.
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The fastest growing age segment of online buyers are those who are 65 and over,
at 16%.
- Altogether, over 68% of online buyers are over 40.
SeniorJournal.com (12/17/2004 Survey by International Demogrphics,Inc “The Media Audit”)
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47 % of those 50 and older utilize the Internet on a regular basis.
- The fastest growth in Internet use is being driven by the older age groups, starting at 55 years old.
SeniorJournal.com (1/19/2005 Survey by Kaiser Family Foundation)
- More than two-thirds (70%) of the next generation of seniors (50-64 years-old) have gone online.
Media Metrix 2005
- Based on a total of 49,525,000 weekly Web Users, 13 percent or 6,438,250 people Are over 50 years old and over. And the numbers are rising weekly!
Charles Schwab Inc. Study 2004
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Over 13 million US adults over the age of 50 have Internet access and this
number is growing rapidly. This figure represents 16.5% of the total online
population in the US.
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70% of US Seniors who own a home computer surf the Web.
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40% of all US adults over the age of 50 have a computer at home, up from 29% in
1995.
- 59% use it to research and issue or topic of interest.
Nielsen/NetRatings (2/10/05)
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Americans aged 65 and older jumped 25% this year to a total of 10,000,000+,
while the 55 to 64 year-olds increased their numbers by 15%, to almost 16
million.
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